Born March 25th, 1999 in Jacksonville, FL Chris conceived the idea of the label while in his late teens but decided to leave it alone for college. After attending college in New York and inspired by his many great adventures, he decided to commit to the dream to be an artist and go through with his idea to start his label.

Chris attributes his taste of music to his parents and grandparents. From his birth to present time he has been surrounded with the sound of music from many decades before him. his main influences are James Brown, Jay-Z, and (begrudgingly) Kanye West. Though he has many other influences some of which expanding many genres. His main goal is to leave his mark in the music world through innovation and creating things from his own experience in his style.